Our foundation is built on three solid pillars – Our vision, our values and our people.

Our Vision

To create memorable experiences for our customers, employees and investors.

Our Values

  • Customer focus

We believe that the ability to build long-term partnership is what will make us successful as a business. Therefore, our primary focus is on providing services and products that far exceed the expectations of our clientele.

  • Team Spirit

We constantly exchange our experiences and best practices across our various stores. We believe that each individual experience we create for our customers will be influenced by a variety of factors. Therefore, it is imperative that we build relationships that are based on trust, respect and commitment to creating the Vanilla Experience.

  • Quality and Integrity

Honesty and Integrity are values we never compromise on. We are transparent and fair in all our dealings. We are committed to providing top quality products and services.

  • Entrepreneurship

Our passion is to lead through enterprise and innovation. We encourage our staff to be creative and innovative decision makers. We love going the extra mile to ensure happy experiences for everyone associated with us.

Our People

People are what make or break a business. We therefore take utmost care in choosing the right talent for the right role. When choosing our franchisees, we go to great lengths to ascertain their understanding of our core brand values and their ability to create value for themselves and the brand.

Once an individual becomes part of the Vanilla coffee family, we do everything we can to provide them with the best environment, tools, training and support to equip them to perform their roles. We encourage a cool head, a warm heart and busy hands. We take good care of our staff so that they can take great care of our customers.